Jai Lava Kusa Pre-Release: NTR’s Triple Stamina
Until 2-3 years ago, NTR was the only star hero who didn’t have a 50 Cr film. The pre-release business of his films was also not something his fans could boast of at that time. Considering that, who might have thought that his film would do non-Baahubali record pre-release business within three years.
The latest reports in distribution circles claim that NTR’s new release, ‘Jai Lava Kusa’ has done a pre-release business of Rs 112 Cr, which is the third highest after 2 Baahubali films when we take only Telugu version into account. SPYder has done more than 150 Cr business but it is a bilingual. Sardaar Gabbar Singh, Khaidi No.150, Katamarayudu and DJ fall in 100-110 Cr bracket.
Nizam is said to be a weak territory for Tarak as his films fare relatively poor here. However, the Nizam rights of JLK were acquired for 21+ Cr, the highest in his career. The distribution rights of the Telugu states alone fetched around 67 Cr, the total theatrical business is 86 Cr and the film’s pre-relase business jumps to 112 Cr when we add satellite, dubbing and audio rights.
Starting from Temper, NTR has reinvented himself and has won the love of class as well as mass audience. And, the staggering pre-release business of JLK is the cumulative effect of his hard work, story selection and the expanded market of Telugu cinema in the past 3 years.
The astonishing part of NTR’s achievement is that ‘Jai Lava Kusa’ is being sold on his name only. Director Bobby isn’t a big name and the film’s heroines don’t belong to top league either. Its unbelievable that JLK has done such record business despite it looks a regular mass entertainer, with ‘hero essaying 3 diverse roles’ being the most exciting part of it.