BookMyShow Will Now Send Ticket Confirmation To Your WhatsApp
BookMyShow turns to be the default ticket confirmation channel on the platform and this is a part of WhatsApp’s pilot project called Business app service. BookMyShow will soon be the default ticket confirmation channel for all its users through WhatsApp.
BookMyShow has made WhatsApp a default ticket confirmation channel and stood as the first Indian ticketing brand to join WhatsApp for Business. The company joined hands with WhatsApp for Business.
According to BookMyShow, the company is the first Indian online ticketing brand to integrate with WhatsApp for Business. Ravdeep Chawla, Head of Product, BookMyShow, in a statement, said, “At BookMyShow, we are constantly taking measures to enhance our users’ experience on our platforms.
Keeping up with their changing preferences and habits, we decided to integrate BookMyShow with WhatsApp for its pilot. WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel. We have already started rolling out this feature and over the course of next few weeks, we aim to scale it to cover our entire user base.”
The feature is all set and the company is planning to roll out the entire user base in the next few weeks.
Customers who book tickets on BookMyShow would now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code along with an email.
BookMyShow had recently introduced “plan-it” – an in-app messaging feature for friends and families to interact with each other in real-time along with booking movie tickets within the chat window.