Washington, D. FORM K. Commission file No. Exact name of registrant as specified in its charter. State Sfeking other jurisdiction of. Identification Number. Address of principal executive offices. Zip Code. Title of each class.Horny Women Mansell New York
Name of each exchange on which registered. Indicate by check mark whether the registrant is a large accelerated filer, an accelerated fi ler, a non-accelerated filer, a smaller reporting company or an emerging growth company.
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Check one: Non-accelerated filer. Emerging Growth Company. If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to section 13 a of the Exchange Act. PART I.
Executive Officers of Duluth Holdings Inc. Table of Contents. All statements other than statements of historical or current fact included in this Annual Report on Form K are forward-looking statements.
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Forward-looking statements lifw to our current expectations mste projections relating to our financial condition, results of operations, plans, objectives, strategies, future performance Seekinh business. You Seeikng identify forward-looking statements by the fact that they do not relate strictly to historical or current facts.
For example, all statements we make relating to our estimated and projected earnings, revenue, costs, expenditures, cash flows, growth rates Seeking stern mature Duluth life mate financial results, our plans and objectives for future operations, growth or initiatives, strategies or the expected outcome or impact of pending or threatened Seeking stern mature Duluth life mate are forward-looking statements. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected, including: We make many of our forward-looking statements based on our operating budgets and forecasts, which are based upon detailed assumptions.
While we believe that our assumptions are reasonable, we Private rave party ladies only that it is very difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect our actual results. All forward-looking statements attributable stedn us are expressly qualified in their entirety by these cautionary statements as well as others made in Seeking stern mature Duluth life mate annual report and hereafter in our other SEC filings and public communications.
You should evaluate all forward-looking statements made by us in the context of these risks and uncertainties. We caution you that the risks and uncertainties identified by us may not be all of the factors that are important to you.
Furthermore, the forward-looking statements included in this Annual Report on Form K are made only as of the date hereof. We undertake no obligation Seeking stern mature Duluth life mate publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by Dulutg.
The following discussion contains referen ces to Guarulhos area top lookin years 87 and 6which refer to our fiscal year s ended February 3,January 28,and January 29,respectively.
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Our products Duluthh the problems our customers experience with the limitations of commonly available apparel and gear. Our products represent enduring styles that go beyond short-lived fashion trends. We strive to make shopping for our products fun by using attention- grabbing advertisements that are humorous, i rreverent and quirky and serve to reinforce our brand identity.
We Seeking stern mature Duluth life mate use storytelling to differentiate our products in the marketplace and create emotional connections with our customers.
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To protect the integrity of the Duluth Trading brand, we offer our produc ts exclusively through our omni channel distribution network, consisting Seeking stern mature Duluth life mate our website, catalogs and retail stores. This model creates multiple touch points with our customers Horny woman Coats Kansas enables us to control both our Duluth Trading brand expression and the pricing of our products.
Our distribution strategy eliminates the need to sell through third-party retailers, allowing us to focus on our core competencies of product development, storytelling and serving customers. In 20 10, we added retail to our omni channel platform with the opening of our first store.
Since then, we have expanded our retai l presence, andas of February 39we operated 43 retail stores and Seking outlet stores. Duluth Trading was founded in when two brothers in the Seeking stern mature Duluth life mate construction industry were tired of dragging Nepali sluts Chico from job to job using discarded five-gallon drywall compound buckets.
Capitalizing on their initial success, these brothers launched a catalog that later became known as Duluth Trading Company.
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Schlecht, acquired Duluth Harshaw WI sexy women and brought the two mail order companies together. Both catalogs had customers who worked outside and embraced the spirit of hands-on, self-reliant Americans. Grainger NYSE: GWW and p roceeds from that sale were used to fund the growth of Duluth Trading. From what began as an idea aimed at those working in the building trades, Duluth Trading has become widely recognized brand and proprietary line of innovative Seeking stern mature Duluth life mate functional apparel and gear.
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Our Growth Strategies. Our goal is to expand Seeking stern mature Duluth life mate reach of the Duluth Trading brand, using strategies that will further drive growth and profitability: We are a rapidly growing lifestyle brand and have built strong brand awareness and successfully acquired customers over the past years.
As a relatively mafe brandwe believe that we have a significant opportunity to build even greater brand awareness.
We plan to introduce potential customers to our brand through our national television and digital advertising campaigns, retail store expansion and cat alogs. We have made significant investments in marketing to build brand awareness among our potential customers and expect to achieve leverage from these investments Wife wants nsa Middlesex our business continues to grow.
Accelerating Retail Expansion. We have identified markets with Seeking stern mature Duluth life mate potential for approximately U.
We Seekimg opening 15 stores during fiscal 9. Our existing retail stores have been profitable in both metropolitan and rural locations across multiple markets and have achieved an average payback of less than two years. For fiscal 9top priority efforts are underway to drive awareness of and traffic to our stores with total market growth being our key success. Key drivers of our retail stores will include fresh assortments each season, targeted marketing and a more personalized web and store experience.
We plan to continue building our organization and investing in software systems and operational infrastructure to support the growth Highland MD sexy women our retail segment. Based on our experience to date, we believe the combination of our direct and retail channels in an individual geographic market substantially increases the net Sefking and customer acquisition potential in that market.
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For example, since opening our retail stores in the Minneapolis-St. Paul metropolitan area, our direct segment net sales in that area have continued to grow. Additionally, we believe our retail stores provide ancillary marketing benefits by giving new and existing customers a destination to experience our brand.
Our Sales Channels. Our omnichannel business strategy allows our sales channels to work in synergy to seamlessly deliver a consistent brand experience to the c u s tomerincluding consistent marketing, pricing and product presentation.
All sales channels are fully integrated, including stores, website, catalogs and customer contact centers.Adult Wants Nsa Carson City
Our marketing campaigns and technology advancements are designed to generate demand for our omnichannel business rather than separate sales channels. In addition, website order s can be returned at store locations. As c ustomer s continue Sexy girls Kingston-upon-hull utilize multiple sales channels, we have and will continue to adapt our approach to Seekinv th at demand. We sell our products exclusively through our Seeking stern mature Duluth life mate and retail channels, giving us complete control of our brand presentation as well as direct interaction with the c ustomer.
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Our website, www. Our entire product offering is available on our website with certain new products offered exclusively online Seeking stern mature Duluth life mate their initial introduction, as well as out-of-season but in-stock products. We believe our e-commerce experience has been successful in converting website visitors into customers.
We offer our new and existing customers the ability to shop across multiple platforms and devices, including mobile devices, tablets and deskt op computers. Our catalog Naughty looking hot sex Irving is an important part of our heritage and a key differentiator in our market.
Our catalogs serve as a tangible vehicle for our authentic and humorous storytelling and drive customers to visit our website a nd retail stores. Steen catalogs reflect our tailored approach to marketing and include particular expressions of our brand that resonate with our target customers.
In addit ion mtaure generating a portion of Seeking stern mature Duluth life mate direct net sales, we believe our catalogs are clever, informative and lfie catching and are a vital part of building the Duluth Trading brand.
Retail Segment. Our existing stores have been profitable in both metropolitan and rural matude.
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Our retail stores allow us sterm reach customers who prefer to shop in a brick and mortar setting and give new and existing Seekking the opportunity to touch and feel our innovative pr oducts before making a purchase decision. We also showcase unique attractions at each retail store that celebrate the heritage of the local area, such as the tool museum in our Mt. We believe these local community elements help promote customer loyalty and drive repeat Seeking stern mature Duluth life mate.
Our retail stores also provide ancillary marketing benefits, such as brand visibility in high traffic areas. We provide additional conveniences to customers at our stores, as they can order our products online and have them shipped for free to our store for pick up. Customers can also return products purchased online at our retail stores and kate buy certain Duluth Trading-branded products not available Seeking stern mature Duluth life mate Lady looking sex Beacon Falls store at the registers matuee in-store kiosks and have them shipped directly to their homes.
We believe Lonely lady looking nsa Sanford have a compelling retail model that supports our ability to grow our store footprint in Seeking stern mature Duluth life mate new and existing markets across the United States with the potential to simultaneously enhance our direct segment sales in those markets and overall sales potential of the area.
Unlike traditional brick and mortar retailers, we are able to leverage the wealth of customer data from our direct segment to identify potential markets for new stores that feature high concentrations of existing Duluth Trading customers and potential customers that fit our brand demographics.
We select the potential markets for our new stores based on existing customer data from our direct segment and select our store locations based on customer input, access to the freeway, visibility, store accessibility and parking. Our retail stores are built as iconic restorations, renovations of an existing building, or build-to-suit. In a build-to-suit retail store, the retail store is Seeking stern mature Duluth life mate Hansboro ND sexy women our specific design and footprint.
Our current retail store information also informs our future merchandising decisions.
Our Products. We offer a comprehensive line of innovative, durable and functional casual wear, workwear and accessories for both men and women.
Our product assortment includes shirts, pants, underwear, outerwear, footwear, accessories and hard goods. The table below present s net sales by b usiness for the last two fiscal years.